J.D. Associates Retail POS Solutions Blog

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2009 was a challenging year. But Christmas wasn't cancelled; customers spent money, hopefully in your store. And there will be lots of new customers redeeming their gift cards over the next few months - and beyond. This is a huge opportunity for you and your staff to build your customer base and fill it with ‘raving fans.’ How do you do it? With off-the-graph customer service, that's how. Do something different that distinguishes you from other retailers to get your customers talking about thier experience in your store. And you should be tracking all customers through your retail POS system, or as some refer to it, your inventory management software. You need to know what they buy so you can target market to them, based on their buying history. POS systems will tell you this information in great detail. 

Be prepared to serve them in a way that is remarkable. You want your customers to say remarkable things about you, your store, your brand. Look at the word REMARKABLE. Within the word is the word-REMARK. You want them to remark about your store to their friends. Set a good example of how the customer should be treated and your staff will follow your lead. This should be your marketing plan cornerstone for 2010 and beyond.