J.D. Associates Retail POS Solutions Blog

Greatness in Your Retail Business Performance-Just Like Oscar

  

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Where does GREATNESS start?    

What drives people to be GREAT?

How do you keep the GREATNESS going?

Each year I look forward to the Oscars.  During the year, I usually manage to see about half of the nominated movies and always have a favorite.  I wonder: Will my favorite movie win? Who’s wearing what? Will I be witness to a live, memorable Oscar-winning moment like when Marlon Brando refused to accept his Oscar in 1972, but instead he sent a woman dressed in Native American attire as his way of making a political statement? Or when Halle Berry, in 2002, became the first black woman to win a best actress Oscar?  Or when Jack Palance got down on his hands and knees in 1992 and started doing one-arm push-ups!

These are just some of the memorable moments in history by great actors and actresses, writers, producers, directors, etc. who received recognition for their great work. 

Where does GREATNESS start? 

What drives people to be GREAT?

How do you keep the GREATNESS going?

Greatness starts at the top. It starts with a great leader with a strong commitment to defining what greatness is for his/her business.  In retail, it’s the owner. The owner is the barometer of greatness; your personality, your idea of greatness will resonate out, in your retail business. Your employees will emulate you and that will also trickle down to your customers in a big way. But you need to define what  greatness is for your business. You may have greatness for the employee-side of your business. You may have greatness for many sides of your business.  Here are a few ideas:

• Actors like recognition for their great performances, hence the Oscars. Do the same in your store. Comment, compliment, recognize your employees for their great performances with customers. Create a phrase for all to achieve like “Greatness, pass it on,” because they will pass on that greatness to each other and to your customers. That “greatness” can then become the litmus test for the next great performance for other employees. You can also recognize their greatness by giving them a day at a spa, a customized work schedule, or make it fun by giving them your rendition of an Oscar.  Take pictures, post it on your store’s Facebook page and make a big deal of it. Everyone wants to be noticed for their contributions. Everyone.

• Just as the public pays attention to the fashion at the Oscars, they can also pay attention to the fashion in your business.  How do your employees dress? Is it reflective of your store’s sartorial style? Are they wearing some of the store’s inventory?  Accessories? You could use this as a customer-facing selling opportunity. Get some input from your employees as to what approach to company style might work; create a culture where you encourage their ideas and you’ll get their buy-in. You want their contributions; you want them to know they contributed and those contributions matter.

How do you keep your greatness going?  Please contribute your ideas about GREATNESS by commenting on this blog.