J.D. Associates Retail POS Solutions Blog

Attract New Shoppers: Ecommerce Shopping Cart

  

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Last week, my daughter, Tarin, cooked live lobster for the first time.  In fact, she's never seen it cooked; she was clueless as to the process from start to finish.

"Do I need to bring a pet carrier to the fish market?" she asked comically trying to understand how to safely transport two lively lobsters. "Once I get them home, do I fill the tub?" she continued, trying to keep the joke alive. She knew nothing about buying, preparing, cooking and eating a fresh lobster.

She turned to several Internet sites for her research.  Those sites that paid attention to their industry keywords and wrote their site's copy for those keywords were among the first to appear in her Google rankings. They were ranked higher than those who knew nothing about Search Engine Optimization (SEO). She visited them for product knowledge and ultimately to purchase the tools needed for the lobster dinner. She became a customer.  She never met the store (site) owner but found an ecommerce site that had products and product information.

• Those sites that had a successful online business plan, were more likely to get noticed and convert the browsers into buyers.
• Those sites that understood the elements critical in a site structure that buyers looked for when making a purchase, were successful.
• Those sites that were able to engage their customers to build brand loyalty, were successful.

Are you looking to expand your reach and make more money? Maximize your Ecommerce investment.

Expand your reach and drive ROI with your online store.

• Do you have a website?
  
• Is it an ecommerce shopping cart?
• Is it profitable?
• Do you have a successful online business plan?
• Do you know how to convince browsers to purchase from you?
• Do you know the site elements online shoppers REQUIRE when they choose a website to spend their money?
• Do you know how to build brand loyalty with current customers?

Those are a few of the questions and topics that will be covered during our 1-day Ecommerce Summit. Click here for the full day's agenda.

And, once you arrive, you can register for a $1,000 Site Analysis "Lucky Winner Giveaway!"