J.D. Associates Retail POS Solutions Blog

Do You Have Dormant Customers? Wake Them Up!

  

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I recently read an article about dormant customers. It's a huge, costly problem; we all have them in our businesses.  The challenge is:  how do you wake them?  How do you get them talking to you about them, about your business, about what they'd like to see on your shelves in your store? How do you get them involved? The article I read gave some good suggestions, some I've written about in the past our our retail blog, while others have been addressed through our 15-second marketing tips.

At its most basic level waking dormant customers means talking with them. Ask them what you can be doing better in your business that will impact them in a positive way. Listen and cull their great ideas.  You might even build a campaign around identifying those who make suggestions by creating a 'Conspicuously Excellent Tip of the Month' program in the store. Interview them and put that interview on YouTube (with their permission, of course). Have some fun with the interview. Or give them credit (even a store credit) for the idea and market it to the hilt in your store.

To read the article in full, check out the link: How to Wake Dormant Customers.