J.D. Associates Retail POS Solutions Blog

Use Your Point of Sale System to Build Your Retail Business

  

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John Deery and Don Capman - each a retail pro - and the two principals of J.D. Associates (POS software systems, consultants and all-around good company), have recently blogged about how to build customer loyalty in your retail business. Check out the tags on the lower right-hand side of this post to view all posts, archived by category.

I thought to take it one step further and share a white paper written by J.D. Associates: "5 Creative Ways to Gain and Retain Customers."

These five ideas are ready to be downloaded by you. But first, let me give you an excerpt.

Building customer loyalty is about getting to know your customers. Rank them by profitability. Sounds mercenary but you need profitable customers to keep your margins.  Your retail POS system can help you track that information. Find out how they know about you. Was it through word-of-mouth?  Advertising? Your POS software can track that information.  And you might want to keep customers' birthdays in your retail POS system so you can encourage them or their spouses to visit before a birthday (and many other gift-buying opportunities) to purchase that perfect present.

If you're going to start tracking customer intelligence, then make sure you are storing important customer information in your point of sale system and then use that information to urge your customers to return into your store sooner than they may have planned.

Our white paper will give you 5 ideas and then offer a creative twist to each idea for the creative flair in each of you! Check it out. "5 Ways to Gain and Retain Customers."

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If you're researching POS software, here's a handy way to organize that research so you can ask the same question of every vendor you speak with. POS Checklist.

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