What a Disaster That Was! The Importance of a Business Continuity Plan

– Don Capman, President, J.D. Associates

This past month has been such a sad time for Southern California. The recent fires give new meaning to the word “disaster”. Thousands of people have lost their homes and many had no contingency plans even though they were aware that the worst was lurking at their doorstep. One of the natural defense mechanisms of human beings is denial. Denial serves a useful purpose in that it protects us from thinking about all of the nasty circumstances that may befall us in this unpredictable and sometimes perilous world. After all, we could drive ourselves crazy if we worried about all of the possible things that could happen to us. But total denial can leave us in a real mess if and when a disaster happens.

One of the California fire tragedies, which received very little press, was the number of businesses that were lost. Some of these businesses were run out of peoples’ homes and many people who escaped the flames left their entire business, including computer backups, to burn to the ground, lost forever. Some of these businesses were retail stores that also gave up their records and backups to the flames. NO RECORDS, NO INSURANCE COVERAGE. OUCH! [Get the full story]

Grow Your Business with an e-Newsletter

– Margie Zable Fisher

Every time you send out a newsletter, you remind people about your products and services. And if your information is useful and relevant, you’ll enhance your reputation. While both paper and e-mail newsletters have their uses, e-mail newsletters are a simpler and more inexpensive way to stay in touch with your mailing list.

By providing a free e-newsletter, you’re creating a win-win situation; you’re giving readers information they need in a format that’s quick and easy to understand while providing updates about your business. So how do you get started? [Get the full story]