Just Like A Breath Of Springtime: The Art Of Freshening Your Store Without Breaking The Bank
– Don Capman, President, J.D. Associates
I consider myself very fortunate to live in a contemporary house full of big windows in the hill-country of Central Massachusetts. Every morning I open all of the window shades and have breakfast while looking outdoors at the changing beauty of nature. My house is in a very forested area in the New England countryside surrounded by ancient stone walls. I see something new and different every day. Today it was raining but as I was looking out through my front window I thought I saw bright sunlight. Instead, it was a magnificent display of bright golden forsythias in full bloom. What a sight! I never tire of looking out of my windows because I see something new every day.
So, you ask, what do my views have to do with retail? Have you been to a HomeGoods, T.J. Maxx or Marshalls lately? Why do many people shop these stores at least once a week? It’s almost like a compulsion. Don’t you wish you could get that kind of traffic from the majority of your customers? So what’s the draw? [Get the full story]
Merchandise With Both Sides of Your Brain
– Mort Haaz
How do you approach the merchandising of your store? What are your priorities? What is the foremost goal in your merchandising?
Most merchandisers work with the right side of their brain-the artistic or creative side. They ponder shop layout, displays, staffing, stocking the right items, promotions and selling techniques. Their efforts are rewarded with complements, happy customers, happy sales people, and happy manufacturers’ reps. [Get the full story]
12 Steps To Being A Top Salesperson
– Bob Phibbs
- Maintain a positive attitude towards yourself and your work. When something goes wrong, don’t waste time complaining but work towards its correction.
- Understand a clean and organized store directly correlates to high sales.
- Approach more customers.
- Realize that customers are on the defensive. Make a personal remark that demands a positive answer, putting the customer at ease. Never say, “Can I help you?” [Get the full story]
