It Isn't Just “Window Dressing”
– Don Capman, President, J.D. Associates
Some of my earliest recollections of retail window displays came when I was a very young child and my parents would take me to Jordan Marsh (now Macy’s) during the holiday season to see the animated window displays…. This trip was certainly one of the highlights of the entire holiday season. It was a destination and not simply a walk-by. Of course, since we went to look at the windows and view the lights on the Boston Common, my parents also had to go into the stores to shop, shop, shop and to spend, spend, spend. Can you imagine, a retail store window being a destination that would inspire an annual buying spree? Wow! It worked every year. But what about the rest of the year? [Get the full story]
Controlling the Risk from Within
– Peter Hughes
As the retailer grows beyond a couple of stores, his ability to maintain a watchful presence on the floor diminishes. He is less able to secure the loyalty of employees. Loss numbers begin to approach and may even surpass those of the larger retailers. [Get the full story]
Maximize Opportunity
– Doug Fleener
- Increase your overall floor awareness. The busier the store, the more important it is to watch as many customers as possible for cues they need help. Signs include customers who are looking quickly back and forth, those who walk in faster than other customers, and those who are picking up more products than people usually do. Working together as team, the staff can signal to each other who might need help and which staff member is available. [Get the full story]
12 Ways to Find More Business
– Alan J. Zell
Finding more business is not a new goal for business— it has been the aim of every business since business began. In business there is no such thing as standing still because the world goes on and, hence, standing still is really going backward in relation to the market and the competition. [Get the full story]
