From the President: What Kind of Personality Does Your Company Have?

– Don Capman

For the last couple of weeks I have been pondering or better yet procrastinating about the article I would write for this month’s Point of Saler. I always come up with a couple of ideas, and then I wrestle with them before making a final choice. Well, I was all ready to decide on a topic, when an event happened on Sunday the 7th of August that instantly changed my mind. [Get the full story]

No Customer Left Behind!

Three Ways to Guarantee Your Service Gets A Passing Grade!

– Anne M. Obarski

Have you ever been a lost customer? I mean a “real customer” who was left behind, left alone, feeling like you were taken for granted? Sometimes it's a subtle feeling and other times it's like a slap in the face. [Get the full story]

Men Are From Mars

Shopping Differences Between Men & Women and How to Sell to Them

– Kelley Robertson

“Men are from Mars, Women are from Venus.” John Gray penned this phrase many years ago to help men and women communicate more effectively. Since this book was written, it has been determined that both genders not only communicate differently, they also buy differently too. Learning how to effectively sell to each gender can significantly improve your sales results and increase customer loyalty. Let’s start by comparing how men and women view the shopping process. [Get the full story]

Action Pointer #7: M.T.I.W.F.Y.

– Mike Tesler

Last month Don Capman discussed B.I. & K.P.I. which are among the many acronyms relating to the vast amount of data and information available to retailers today. Most of you are using quality POS software such as Retail Pro. Don mentioned ProMax “uses data provided by Retail Pro and provides analysis on more than 70 Key Performance Indicators (K.P.I.) critical in running a successful retail enterprise.”

Getting this valuable information is very important, knowing what it means and what to do with it is even more important. Here is where M.T.I.W.F.Y comes in. [Get the full story]