It Isn't Just "Window Dressing"

– Don Capman, President, J.D. Associates

Some of my earliest recollections of retail window displays came when I was a very young child and my parents would take me to Jordan Marsh (now Macy's) during the holiday season to see the animated window displays. If you had a similar experience as a young child, can't you remember how excited you were to see lifelike puppets working in Santa's workshop making toys to be delivered on Christmas Eve? Or just remember the other windows where Christmas Carolers and Ice Skaters would come to life every holiday season. This trip was certainly one of the highlights of the entire holiday season. It was a destination and not simply a walk-by. Of course, since we went to look at the windows and view the lights on the Boston Common, my parents also had to go into the stores to shop, shop, shop and to spend, spend, spend. Can you imagine, a retail store window being a destination that would inspire an annual buying spree? Wow! It worked every year. But what about the rest of the year? [Get the full story]

Staff Changes? Call J.D. Associates.

Don't Let DISASTER Strike Your Business.

– Bill Deery

From time to time, we get panic calls from our Retail Customers informing us that their POS/Inventory Control System has either crashed or is not functioning properly.  As we dig deeper into the problem, we often find out that the only person who knew anything about the system was no longer employed there and, in fact, hadn’t been there for maybe 3 months or more! To make matters worse, the Retailer often replaced that person with someone else who knew nothing about the POS/Inventory Control System and decided to make some arbitrary changes. The results…..DISASTER.

As your Retail Technology Consultants, J.D. Associates never wants to see you in a predicament where you are risking losing all of your critical business data. [Get the full story]

To Advertise or Not to Advertise… That is the Question

– Rick Segel

I received an interesting e-mail and call from Sandy Brown, the Executive Director of The New England Jewelers Association. She was concerned about her retailers that have taken the attitude that business is slow and that they don't want to spend any money to advertise or promote their businesses until the holiday season when there are customers out there that want to spend. Sandy asked, "What should I say to them to get them to do something before they start losing their businesses?" [Get the full story]

Boost Your Sales Instantly!

– Kelley Robertson

Most people are constantly on the hunt for a quick fix, an easy way out, or a short cut to close more sales. Here are five suggestions that will help you boost your sales instantly. [Get the full story]