Get Pumped!!!

– Don Capman, President, J.D. Associates

The other day, I was watching the news and heard how some Americans were coping with the rising prices of gas. Several people who had no choice but to drive to work were cutting out spending money on snacks and lunches, brown bagging instead. I immediately thought that I had uncovered a government conspiracy to make a healthier America. Think about it. If America’s #1 health problem is obesity, and if Americans can no longer afford to buy snacks, then people will begin to lose weight, become healthier, live longer and insurance premiums will go down. What an ingenious way for the U.S. Government to manipulate the population into becoming healthier. Then I realized that bureaucracies are stagnant institutions with very little foresight, so I dropped the conspiracy theory. [Get the full story]

Does Your Service Sell?

– Kelley Robertson

Smart business owners know that providing great service to their patrons is an essential ingredient to their overall success. They also recognize that, without a certain level of revenue, they will not stay in business. Unfortunately, many people think that selling and service are two distinct activities and mutually exclusive. So, where does the service part of the job end and where does selling begin in a retail store? [Get the full story]

5 Marketing Mistakes You Can't Afford To Make

– Debbie Allen

In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again I see retail stores— large and small— making the same costly mistakes. By knowing how to avoid these mistakes, you will save energy, disappointment— and money. [Get the full story]

What's Your Story?

– Allan J. Katz

WHY IT'S IMPORTANT TO KNOW YOUR STORY AND SHARE IT TO ATTRACT & KEEP CUSTOMERS

I’ve just begun studying storytelling and recently discovered an age-old secret that can be universally applied to business. Storytelling is the most effective tool in your persuasion arsenal as a retail marketer. [Get the full story]