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Scent Marketing

Here’s a “scent-sational” trend for 2007: It’s obvious food retailers use the smell of food cooking to help boost sales, but how about specialty retail? There are companies who design scents for you, based on your industry. They are commercial scenting companies. Here are some ides:

Coconut or Suntan Lotion—swimsuit stores Lavender—lingerie stores

Baby powder—baby furniture stores

Playdoh—toy store

Leather—luggage stores

Cut grass—lawn and garden stores

What scent are you related to?





		Scent Marketing Here’s a “scent-sational” trend for 2007: It’s obvious food retailers use the smell of food cooking to help boost sales, but how about specialty retail? There are companies who design scents for you, based on your industry. They are commercial scenting companies. Here are some ides: Coconut or Suntan Lotion—swimsuit stores Lavender—lingerie stores Baby powder—baby furniture stores Playdoh—toy store Leather—luggage stores Cut grass—lawn and garden stores What scent are you related to?