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IBM Retail Goes Green: Retail Green Initiatives

Juhi Jotwani, WW Director, Strategy and Marketing, IBM Retail Store Solutions

The environmental challenges for retailers are similar to those of other industries -- the amount of energy used by their stores and offices, the volume of packaging from their products as well as the products they purchase for their business and the environmental impact of the products they offer.

Retailers can make a significant impact on improving the environment simply because the products we all buy matter to the environment in terms of the packaging used, their ability to be recycled and their overall environmental footprint for manufacturing, distribution, etc. With both business and consumers placing increased emphasis on green issues, there's growing pressure on retailers to show that the environment is high on their agenda.

Although establishing better environmental practice can improve a company's ability to attract and retain customers, an improved public imageis not the only incentive for addressing these issues. By becoming more resource efficient, a company can make significant cost savings throughout its operation.

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